QVM Night Market

  • DATE: August 10th, 2022 - August 31st, 2022
  • TIME: 5:00pm - 10:00pm
  • LOCATION:
  • COST:

After a three-year hiatus, the Queen Victoria Market (QVM) is seeing huge crowds throng to its popular Night Market with about 28,000 visitors turning up every Wednesday.

Marketgoers have embraced the much-loved food event, which runs from June 1 to August 31, with the iconic sheds packed to the brim.

Wrapped in winter woollies, visitors have been treated to Melbourne’s best street food traders, brewers, distillers, artisans, and entertainment for the perfect midweek winter experience.

The nights have also featured roving entertainers and local musicians performing live on the main stage.

QVM CEO Stan Liacos said the return of crowds enjoying themselves and supporting stallholders at major weekend events and activities was “absolutely playing an important role in supporting our economic and financial recovery”.

“After a challenging start to 2022 due to ongoing pandemic impacts and volatility, there has been good progress in increasing visitor numbers in recent months, particularly on weekends where visitation is almost back to pre-COVID levels,” he told CBD News.

 

“We have been very pleased with the popularity of our iconic Winter Night Market”, he said, which “are doing a lot to reactivate our fabulous city mid-week”.

 

However, Mr Liacos said the market was continuing to experience “generally flat” visitation levels during the traditional week which he attributed to low office occupancies, some changed shopper behaviours, and relatively low levels of tourism, both domestic and international.    

That said, Mr Liacos noted, “We have definitely noticed an influx of shoppers in recent times who are looking for the more competitive prices and wide supply of fresh fruit and vegetables that the market has always provided.”

At a special celebratory function held at the Winter Night Market on June 29, Lord Mayor Sally Capp declared it was “simply brilliant” to see crowds return.

“We stand together in our investments, in our projects, in our initiatives and energising and supporting each other and knowing that we have a combined goal – not just to bring back that buzz because Melbourne’s got its mojo back … but to really strive to use this as a reset for something better and we feel that at Queen Victoria Market.” 

Since Labor has been in power …

Since Labor has been in power …

March 20th, 2024 - Evan Mulholland
Like us on Facebook