A blooming tradition: Joe Leuzzi Flowers keeps colour and community alive at QVM

Pass through the bustle of the Queen Victoria Market and into Joe Leuzzi Flowers, you’re greeted by more than just vibrant blooms – you’re stepping into a Melbourne tradition that has been blossoming for more than 30 years.

A staple of QVM’s flower precinct, Joe Leuzzi Flowers has built a loyal following of customers who return week after week for its freshness, quality, and personal touch.

“There’s always something for everyone here,” said owner Liman, who has worked in floristry for more than 20 years.

“Nothing beats the look on people’s faces when they get fresh flowers.”

For Liman, who took over the business nearly a decade ago, running the stall is more than a job – it’s a labour of love.

“It’s a busy job, but in the end, it’s always rewarding,” she said. “Stepping into the role has meant a lot. It’s been a big responsibility, but my years of experience working here prepared me for it.”

Family and community sit at the heart of Joe Leuzzi Flowers, and Liman said she didn’t know one could make a profession out of something so beautiful.

Spring marks one of the busiest times of year for the team, with their tables overflowing in colour. Liman takes pride in supporting local growers, showcasing the best seasonal Australian flowers. This spring’s standouts include peonies, strawberry fields, strawflower and cosmos, with more varieties arriving as the season unfolds.

Located just outside the organic produce section in I Shed on Therry St, Joe Leuzzi Flowers is open Tuesday to Sunday.

So, whether you’re after a bunch to brighten your home, a gift for someone special, or simply a stroll through one of Melbourne’s most fragrant corners, Joe Leuzzi Flowers continues to remind locals that beauty and community go hand in hand.

Joe Leuzzi Flowers may be found in the kiosk at Therry St. •