New coffee shop opens at QVM’s Munro development

Brendan Rees

A boutique coffee roastery, cafe and retailer has opened its doors at Queen Victoria Market’s (QVM) Munro development, with the new space exciting its owners.

It is the third shop Market Lane Coffee will occupy within the QVM precinct – with its other spaces situated at the historic Dairy Hall and Victoria St.

“It’s been so wonderful to open our doors, welcome customers into the space and make them coffees,” co-owner Fleur Studd said.

“For many years, we had a shop around the corner on Therry St, and we fell in love with this part of the market and the community that surrounds it.”

A celebratory ribbon-cutting ceremony with the City of Melbourne’s Lord Mayor Sally Capp was held during the shop’s launch on September 1.

Ms Studd said one of the things that really appealed to their team was that the new shop space was located at the historic Mercat Cross Hotel building.

“We love the original brick façade, and we worked with our designers at Studio Goss to celebrate the building’s heritage and character by extending the beautiful brickwork into the shop interior.”

Market Lane Coffee launched in 2009, with a focus on sourcing exceptional coffees in a sustainable, responsible, and respectful way.

Since then, the business has continued to grow thanks to the support of its co-owners Jason Scheltus and Jenni Bryant – with seven shops in total now spanning across Melbourne.

“From the beginning, we’ve been committed to four principles: quality, transparency, sustainability, and using business for good,” Ms Studd said, adding many of their shops connected to Melbourne’s best food markets, which had been a conscious decision.

“We love the energy of these bustling, quality-focused Melbourne institutions, and we’re grateful for the opportunity to share delicious coffees with the community of customers that visit them,” she said.

Market Lane Coffee has joined Re-wine and Only Mine chocolates who are already up and running in their new spaces at the Munro development (adjacent to the market) with another four hospitality venues to open in the coming months.

QVM’s chief executive Stan Liacos said the Munro development represented “an energising new chapter for the Queen Victoria Market precinct and is helping deliver on our vision to create more spaces to eat, meet and enjoy the market atmosphere – across the week and into the evening”.

“Market Lane has had a long-standing presence at the market and it’s exciting that they have now opened their third outlet in the precinct,” Mr Liacos said. •


Caption 1: City of Melbourne’s Lord Mayor Sally Capp joins Market Lane Coffee co-owner Fleur Studd in a ribbon-cutting ceremony to mark the launch of the business’s new shop at Queen Victoria Market’s Munro development.

Caption 2: Market Lane Coffee co-owners Fleur Studd, Jason Scheltus and Jenni Bryant.

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