The great migration: Why Melbourne’s leading businesses are moving to Kings Business Park

Melbourne’s commercial landscape is undergoing a quiet but powerful shift. Once bound to a corporate Collins St address, many major businesses are relocating their headquarters to the city fringe, and at the centre of this movement is Kings Business Park.

Located just five minutes from the CBD in Southbank, Kings Business Park isn’t your typical suburban office complex. It has become the Melbourne fringe’s most connected business destination, home to household names like media giant SEN, global sportswear leader Pentland Brands, parent company of Speedo and Canterbury, and industrial powerhouse Bostik.

As organisations reassess what drives productivity and employee satisfaction, traditional assumptions about prestigious addresses are being challenged. Kings Business Park delivers something even more valuable: genuine business advantages.

We’re witnessing a decisive shift where market leaders prioritise operational excellence over postal codes,Gianni Zagame, general manager of Kings Business Park, said.

“These companies understand that workspace design directly impacts performance metrics, talent retention and ultimately, bottom-line results.”

Kings Business Park spans 32,000 sqms of premium office space across five low-rise buildings, with 3000 sqms of landscaped gardens, designed to enhance collaboration and individual focus.

The amenities set it apart: an exclusive tenant gymnasium with EOT facilities, Project Mood wellness centre with reformer Pilates and recovery bathhouse, a four-hole putting green and golf simulator, outdoor collaboration areas, St Remio café and local favourite, Moonfishh.

What emerges is something rare in Melbourne’s commercial landscape: a workplace ecosystem that generates value beyond square meterage. The precinct hosts more than 100 professionals weekly at curated industry events, creating organic networking opportunities and staff engagement that translates into genuine business partnerships.

“Our tenants regularly collaborate across companies, which is a great testament to the community we have built,” Mr Zagame said. “We’ve witnessed partnerships form over coffee at St Remio and relationships develop during sessions at Project Mood.”

Connectivity seals the deal. Linked directly to Kings Way and the West Gate Freeway, and a 500m walk to the upcoming ANZAC Station, Kings Business Park offers CBD accessibility without CBD constraints. Parking remains abundant, with their single level 400-space carpark operating underneath the five buildings.

Owned and operated by Deague Group, the precinct operates under the team’s comprehensive management, covering everything from maintenance to events, allowing businesses to focus entirely on growth. Flexible leasing spans month-to-month agreements to long-term commitments, with their coworking facility, Kings Club, providing a variety of membership options to complement a commercial tenure.

The migration reflects broader changes in how businesses evaluate workplace investments. Traditional prestige markers matter less than practical advantages: employee wellbeing, operational flexibility, genuine networking, and cost effectiveness.

The city fringe isn’t just an alternative to the CBD anymore; it’s becoming the preferred choice for results-focused businesses. The question isn’t whether more companies will follow, it’s which ones will be smart enough to lead.

To learn more about Kings Business Park or to arrange an inspection, visit kingsbusinesspark.com.au •

L-R: Gianni Zagame (General Manager of Deague Group), Kaitlyn Dell’Aquila and Breanna Anderl (Kings Club Community Team) and Jonathan Deague (Managing Director of Deague Group).