Awards clean sweep for Central Equity

Late last year, Central Equity won a second major 2023 industry award for its FOCUS Apartments project, this time winning the Urban Development Institute of Australia (UDIA) Victorian Apartments (High-rise) Excellence Award. 

This follows the recent announcement from the Housing Industry Association (HIA), where FOCUS Apartments won the Victoria Apartment Complex Award (more than $20 million).

According to the UDIA, “judges were impressed by Central Equity’s ability to build from their experience in apartments in the area over many years.”

“This shows in their attention to detail. They have achieved a price point both for the initial purchase and ongoing costs that makes FOCUS an outstanding development,” the association said. 

FOCUS Apartments has an end sales value of approximately $470 million.

FOCUS Apartments, a 50-level tower, located at 81 City Rd, Southbank, has a luxurious entry foyer with 24/7 concierge and approximately 1100sqm of resort style facilities. The resident facilities are home to a “gold class” private cinema, expansive lounge and dining areas, outdoor BBQ dining terrace, a gymnasium, indoor heated swimming pool and a sauna.

At street level, Central Equity took great care to restore an existing three-level historic building. The historic portion was incorporated as part of the project to create an architectural feature and provide an active and vibrant streetscape.

Central Equity has been credited as the pioneer of inner city living in Melbourne, developing residential properties in Southbank and the CBD. 

The 2023 HIA and UDIA awards is testament to Central Equity’s 37-year history of “delivering as promised”. •

For more information: focusmelb.com.au