JD Sports launches largest ANZ flagship at Bourke Street Mall

Melbourne’s Bourke Street Mall is now home to the biggest JD Sports store in Australia and New Zealand, with the global sports fashion giant officially opening its new flagship at 9am on July 10.

Spanning 1631 square metres across two levels, the new store promises an elevated retail experience that blends cutting-edge design with digital features and interactive product zones. Inspired by JD’s global flagships in Manchester, London, Las Vegas, Berlin and Paris, the Melbourne store raises the bar for sports style retail in the region.

The grand opening drew big crowds, with more than 300 eager customers lining up from midnight to get first access.

A ribbon-cutting ceremony was attended by JD Sports Head of APAC Hilton Seskin and Melbourne’s Acting Lord Mayor Roshena Campbell, marking a significant milestone in the brand’s rapid expansion across Victoria and Australia.

“This new store represents the very best of JD worldwide,” Mr Seskin said. “As our network grows, it’s vital we deliver the elevated experiences our global audience expects – especially in iconic CBD locations like Bourke Street Mall.”

The flagship features exclusive shop-in-shops from Nike, adidas, New Balance, On and ASICS, including the globally designed, digital-first “Home of Air” Nike space. Customers can also enjoy two interactive activation zones and an extensive range of the latest releases, including JD-exclusive drops such as the Nike Air Max 95s, Nike Shox, adidas Sambas, Air Jordans, ASICS, and New Balance.

JD Sports now operates 68 stores across Australia and five in New Zealand. The Bourke Street Mall flagship is the third global flagship JD has opened in as many months.