City Precinct hosts innovative business skills masterclass series

From September to December 2022, City Precinct is hosting a five-part business skills masterclass series designed to inspire, educate and connect independent Melbourne CBD traders.

The masterclass series consists of five 90-minute interactive workshops, taught by thought leaders from various fields, at vibrant CBD venues that cover five different topic areas from marketing to wellbeing and Aboriginal cultural awareness.

The masterclasses take a holistic approach to the skills and knowledge small business owners required to thrive in a post-pandemic environment.

The first masterclass of the series was on “The Neuroscience of Wellbeing” taught by Dr Valerie Rytova at the West End Art Gallery, and the most recent one was on “The Tough Love You Need to Hear When Marketing Your Small Business” by Mia Fileman, marketing strategist and founder of Campaign Del Mar at the stunning Athenaeum Library.

Business leaders have enjoyed coming together to learn new skills and network beyond their own industries. Architect Dan Donovan said, “the masterclasses are relaxed but informative and well worth attending. I enjoy meeting other professional people who work and live in the city. It is a good opportunity to network with others outside your industry. Members work together to foster a village approach.”

City Precinct is a vibrant community of Melbourne CBD business owners, and the program serves the dual purpose to connect current members and attract new ones.

Breeana Dunbar, a portrait photographer located in the stunning Nicholas Building, has embraced City Precinct membership.

“I have been a City Precinct member for a couple of months now and have already been able to attend a number of fantastic masterclasses,” she said.

“The small business marketing one was particularly helpful, the presenter was great, and I came away with lots of ideas. The City Precinct community is diverse and friendly, and it has been great to network with other local businesses. I would highly recommend joining!”

The City Precinct has two more exciting Masterclasses scheduled as part of this program. The next will take place on Wednesday, November 16 on “How to Cut Through Social Media in an Overcrowded Market” presented by sought-after content strategist Arielle Thomas.

The masterclass will cover what on earth you should be doing on socials with all these platforms and learn her formula for brainstorming, creating and selling through content time and time again.

The fifth and final masterclass will take place on November 30 at the Athenaeum Library on “Mastering the Art of Communication and Conflict”, with renowned mediator and brain-based coach Venita Dimos will teach skills required to master difficult conversations.

The first 20 people to sign up will also have the opportunity to complete a confidential conflict dynamic profile assessment – a global research backed tool that measures your personal conflict patterns and your common conflict triggers.

City trader membership ($50) is open to independent, non-franchise small businesses who derive most of their revenue in Melbourne CBD, and all social, networking and professional development events, including these masterclasses, are free for members.

You can learn more about City Precinct membership and attend upcoming events by viting our website.

For more information: cityprecinct.com.au