A sweet and visual feast
After packing up its sell-out success in Fitzroy, pop art hit “Sugar Republic” is heading into the CBD.
In February 2019, the quirky, interactive sweetshop-come-museum will be re-launched on the entire sixth floor of Myer on Bourke Street Mall.
The sensory exhibition includes, among other features, fairy-flossed walls, neon signs and a swimming pool of 100,000 pink balls.
And unlike many look-but-don’t-touch museums, Sugar Republic is all too happy for everyone to jump into its giant bubble gum dispenser, and then sample all the edible treats on offer.
The person behind the project, Allison Jones, said the self-prescribed “insta-museum” had something for both kids as well as kids-at-heart.
“We have always had a love for sweet treats and this event has captured the desire for nostalgia and a return to the fun-filled days of innocence,” she said.
The sweet-filled trip down memory lane will include giant-sized features of iconic Australian ice-creams such as Golden Gaytime, Paddle Pop and Bubble O’Bill.
The Fitzroy pop-up sold more than 25,000 tickets over eight weeks, and Ms Jones said her team would be adding new rooms for the CBD location.
To build the exhibition, she worked with local artists, designers and food creatives to create a space that realised her love of iconic confectionery, milk bars and quirky museums.
Sugar Republic will run from February 2019 to May 2019 at Myer Melbourne. General admission tickets will cost $30-35 on weekdays and $35-39 on evenings and weekends. Kids 12-and-under are $29. For tickets and more, go to sugarrepublic.com.au